Big congrats to Steph Katz and Vale Lasak from Pilates & Lattes Club for winning Entrepreneurs of the Year at the 2025 Sweatpals Awards. What you've built goes far beyond events—it's a brand, a community, and a shared sense of belonging. Your consistency, long-term vision, and commitment to your people are what made this win stand out. The impact you're creating is real, visible, and deeply felt within your communities.
From launching in October 2024 to hosting 300 attendees at the Inter Miami CF Pilates Fútbol Festival and building plans to expand to new cities in 2026, Pilates & Lattes Club has proven what's possible when entrepreneurs lead with vision, heart, and unwavering dedication. Huge thank you to everyone who voted and to all the communities building on Sweatpals. Here's the story of how two visionaries built something extraordinary in Miami.
The Vision: Pilates Meets Community
Pilates & Lattes Club was born from a clear vision—create a Pilates-focused social wellness club exclusively for women where movement, connection, and genuine friendship come together. Steph Katz, a full-time Pilates instructor and former private equity and startup marketing executive, left corporate to train in classical Pilates. She now bridges her passion for helping women feel strong with her business background through Pilates & Lattes Club.
Vale Lasak brings strategic marketing expertise and a love for social media to the partnership. As an entrepreneur and community builder with a marketing agency and passion for fitness, she helps shape the brand and its growing community. Together, Steph and Vale launched Pilates & Lattes Club in Miami, South Florida in October 2024. But here's what really sets them apart: their consistency, long-term vision, and genuine commitment to creating spaces where women feel they belong.
Building Memorable Experiences
The most memorable experience speaks for itself—hosting 300 attendees at the Inter Miami CF Pilates Fútbol Festival. Pilates & Lattes Club held Pilates classes on the training field, watched the team clinch a playoff spot with four goals, and saw Messi play live. This wasn't just a workout—it was an unforgettable experience that showed what's possible when entrepreneurship meets creativity and vision.
Pilates & Lattes Club doesn't just throw events. They create experiences that turn strangers into friends and workouts into memories. You always leave feeling lighter—not just because you moved your body, but because you connected with women who share your values and celebrate your journey. When community is built with this level of intention, showing up becomes effortless.
The Sweatpals Partnership
Sweatpals has helped Pilates & Lattes Club reach an engaged group of fitness and events attendees with a passion for Pilates and connecting. The platform has great campaign features that help them market their events and analyze data to better launch experiences. Sweatpals provides the tools so Steph and Vale can focus on what they do best—building a brand that women want to be part of.
The partnership allows Pilates & Lattes Club to scale their vision while maintaining the authentic connection that makes their community special. From managing RSVPs to reaching new members, Sweatpals handles the logistics so the founders can stay focused on creating experiences that matter.
Why They Won Entrepreneurs of the Year
Pilates & Lattes Club didn't win Entrepreneurs of the Year because they launched a fitness club—they won because they built something that honors visionary leaders who build their communities from the ground up. This award celebrates the builders, the risk-takers, and the creators who turn an idea into a movement through grit, heart, and unstoppable drive. Steph and Vale didn't just start a business—they created a space where women belong.
The impact they're creating is real, visible, and deeply felt. In less than three months from launch, they hosted 300 women at a stadium event. They've built a brand that women recognize and trust. They've proven that consistency and long-term vision matter more than viral moments. The love and turnout speaks volumes—when people vote for you, show up to your events week after week, and bring their friends, you know you've built something real.
What's Next: 2026 Plans
Find Pilates & Lattes Club on Sweatpals and join the movement that's redefining what it means to be a Pilates girl in 2026 and beyond. Your body, mind, and social life will thank you. 🏆💛