Big congrats to The Beauty Boost for winning Best Wellness Community at the 2025 Sweatpals Awards. You've built something truly special at the intersection of fitness, wellness, and connection—a community where people come to move their bodies, recover with intention, show up socially, and feel supported every step of the way. From high-energy workouts and grounding wellness practices to intentional socials that bring people together beyond the sweat, The Beauty Boost has created a space that meets people exactly where they are.
This win celebrates the care, consistency, and heart behind everything you do—and the way your community keeps coming back for more. From founder Rachel's vision in 2015 to 1 million attendees later and plans for an even bigger 2026, The Beauty Boost has proven that wellness communities thrive when they're built with intention, inclusivity, and genuine care. Huge thank you to everyone who voted and to all the communities building on Sweatpals. Here's the story of how one founder's vision became a movement.
The Vision: Empowerment Through Community
The Beauty Boost began in 2015 when founder Rachel saw a need to help women feel empowered, healthy, and beautiful. She aimed to create genuine communities where all women are welcomed and can become the best version of themselves. Starting from this clear mission, The Beauty Boost created a space where women could come together to motivate and inspire each other.
Fast forward to today, and The Beauty Boost operates in 34 cities nationwide with 34 women leading TBB across the country. One million attendees later, TBB has proven that when you create a space focused on empowerment rather than comparison, women show up and stay. But here's what really keeps people coming back: the way this community celebrates every woman's journey without judgment. You always leave feeling lighter—not just because you moved or recovered, but because you were surrounded by women who genuinely want to see you thrive.
More Than Fitness—It's Holistic Wellness
What sets The Beauty Boost apart is the holistic approach. This isn't just about workouts—it's about meeting people at the intersection of fitness, wellness, and connection. The community offers high-energy fitness classes, grounding wellness practices for recovery, and intentional social experiences that bring people together beyond the sweat. The Beauty Boost understands that true wellness requires movement, rest, and genuine human connection.
The most memorable experience showcases this perfectly—The Day Retreat. This truly immersive experience brings together the best of The Beauty Boost and all the core components of their events: fitness, empowerment workshops, and socials, all in one retreat. When wellness is this comprehensive and intentional, transformation becomes effortless.
The Sweatpals Partnership
Sweatpals reflects the true community that TBB is. The Beauty Boost wanted the place where attendees sign up for events and secure their tickets to be a place where community was fostered and prioritized—and Sweatpals helped them do just that. The platform provides the infrastructure so The Beauty Boost can focus on what they do best—creating experiences where women feel empowered, healthy, and beautiful.
Sweatpals makes it simple for the 34 city leaders to manage events, connect with their communities, and scale their impact across the country. From managing RSVPs to fostering connections between attendees, the partnership allows The Beauty Boost to operate seamlessly in 34 cities while maintaining the authentic, supportive environment that makes each location feel like home.
Why They Won Best Wellness Community
The Beauty Boost won Best Wellness Community because they celebrate communities that help people feel their best through mindful movement and recovery. From yoga and Pilates to breathwork and cold plunges, The Beauty Boost creates grounding, supportive spaces for wellbeing. They understand that wellness isn't just about pushing harder—it's about listening to your body, honoring where you are, and finding balance.
The care, consistency, and heart behind everything they do is visible in every event. Whether you're showing up for a high-energy workout, a recovery session, or a social experience, you're met with the same level of intention and support. The community keeps coming back because The Beauty Boost has created something that goes beyond fitness—it's a movement centered on helping women become their best selves. This is wellness with substance, community with heart.
What's Next: 2026 Plans
Excited to see what you all create in 2026. Find The Beauty Boost on Sweatpals and join the wellness community that's redefining what it means to feel empowered, healthy, and beautiful. Your body, mind, and social life will thank you. 🏆✨