Name: GirlFoundry: Marketing Essentials
Start: 2026-08-06T22:00:00.000Z
End: 2026-08-07T00:30:00.000Z
Location: 38 West Main Street, Carmel, IN 46032

Carmel

Building a successful business isn't just about marketing strategies and content calendars. It's about creating a business that can grow sustainably without requiring you to do everything yourself.



If you've ever felt overwhelmed by marketing, pressured to constantly show up online, or stuck spending all your time checking tasks off your to-do list, you're not alone.



Join us for a conversation about the marketing essentials that truly move the needle in your business. Together, we'll explore how to build stronger brand loyalty, create genuine community, and shift from constantly reacting to intentionally growing your business.



Expect practical takeaways, honest conversation, and actionable strategies you can implement right away to market more effectively and sustainably.





## What to Expect:

**6:00 PM** – Check in, grab a cocktail or mocktail + lite bites, connect with fellow local business owners & enjoy experience stations

**6:30 PM** – Casual introductions (no elevator pitch required — just real humans connecting)

**6:45 PM** – Marketing Essentials Workshop: Working ON Your Business, Building Brand Loyalty & Growing Sustainably with Victoria Smith of Make It Classy Beauty

**7:45 PM** – Q\&A — bring your real marketing questions, challenges, and ideas

**8:00 PM** – Continue connecting with your new biz besties & the speaker



You'll walk away with a better understanding of where your time and energy are best spent, practical ways to market more strategically, and a clearer path toward sustainable business growth.



Lite bites provided by **317 Charcuterie**
Mocktails + cocktails available for purchase by **Indy Beer Taps**



**ABOUT THE WORKSHOP:  Marketing Essentials: Working ON Your Business, Not Just IN It** by Victoria Smith of Make it Classy Beauty&#x20;

Join Victoria Smith, founder of [Make It Classy Beauty](https://www.instagram.com/makeitclassy_/), clean beauty advocate, mama, wife, and lover of all things marketing, for a conversation about what it really takes to grow a business sustainably.



Most entrepreneurs spend their days fulfilling orders, posting on social media, answering emails, and putting out fires. While these tasks keep your business running, they often leave little time for the strategic thinking needed to help it grow.



In this workshop, Victoria will explore the difference between working in your business and working on your business. You'll learn how to step into the role of CEO, focus on the marketing activities that build long-term brand loyalty, and create systems that support sustainable growth without burnout.



Together, we'll discuss how to market with intention, strengthen your community, and make decisions that move your business forward instead of simply keeping it afloat.



You'll leave with practical strategies, a clearer sense of where your time is best spent, and a more sustainable approach to growing your business.





**ABOUT THE VENUE**

&#x20;[CoHatch Carmel](https://www.cohatch.com/locations/carmel-indianapolis-in/ "https://www.cohatch.com/locations/carmel-indianapolis-in/")

Work the way you want to at COhatch Carmel! This space is home to over 75 coworking seats, 30 private offices, and a 20+ person event venue! So whether you’re in the mood to network with your neighbors, fly solo, or host an event, COhatch Carmel has an amazing space for you!

We do not offer refunds. If the event needs to be canceled due to weather, a rain date will be offered. Attendees acknowledge and voluntarily assume all risks and hazards associated with the event activities. Attendees further release The Beauty Boost, its organizers, instructors, and affiliates from any and all claims, liabilities, or demands arising out of or in connection with their participation. Attendees agree to conduct themselves responsibly, follow all event rules and guidelines, and ensure their own safety and well-being during the event.

\* By Entering an event of the Beauty Boost Indy, you are entering an area where audio, video, or photography may occur. Your entry and presence on the event premises constitutes your consent to be photographed, filmed and/or otherwise recorded and to the release, publication or reproduction of any and all recorded media for promotional purposes including website, social media, advertising, etc..If you do not agree to these terms, but still want to attend the event, please reach out to [thebeautyboostindy@gmail.com](mailto:thebeautyboostindy@gmail.com) directly beforehand, to ensure that we meet these requests.

GirlFoundry: Marketing Essentials

About this event

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