The Weight We Carry: Overnight Ruck Marathon Hosted by MTA

GoRuck

GoRuck builds the best, toughest rucking gear to equip the rucking revolution — they force multiply through training, events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.

Switchback

Switchback is a community brand aimed at fueling memories and fostering lifelong relationships. They're here to kickstart new adventures and make those moments just a little sweeter.

My Fit Foods

My Fit Foods gives you high-quality food w/o preservatives, fake colors, and added sugars. They believe in real food for real people.

Drink Dottir

dóttir is built on Icelandic marine collagen and clean nutrients - crafted to fuel both performance and recovery. It's your daily ritual of resilience: strength you can depend on in training, competition, and in life.

VivoBarefoot

Our barefoot shoes free your feet to feel more, move naturally, and reconnect with what it means to be human. We design all Vivos with a natural FIT that supports balance and posture, natural FEEL to enable coordination and agility, and natural FLEX for unlocking strength and movement. Barefoot footwear helps build strong, stable, sensory feet – biomechanical masterpieces, fit for your future.

Healthier Goods

Healthier Goods exists to remind you that eating clean shouldn’t be complicated, and it definitely shouldn’t be something you have to compromise on when you’re in a pinch. We’re redefining the vending machine by curating menus of clean, low-ingredient snacks. Or as we like to say, we read the labels so you don’t have to. Our goal is simple: to become the one machine you recognize, seek out, and trust when you’re on the go.