WELLNESS EVENT WORKSHOP

How to Plan & Execute a Successful Wellness Event

Join Danna Gadalla (Pilates Hotties) and Norma (Perreo & Pilates / CBC Marketing) for a hands-on workshop designed for instructors, wellness professionals, and small business owners who want to learn how to successfully plan and execute wellness events.

Between the two of us, we’ve hosted and produced events ranging from intimate 20-person classes to large community events with 200+ attendees, partnering with local brands, vendors, and wellness spaces to create experiences that build real community.

This workshop will break down the exact framework we use to plan, market, and execute successful wellness events.

Whether you're an instructor wanting to host your first event or a business owner looking to create community experiences, this workshop will give you the tools to make it happen.

Matcha will be included with all in-person tickets.

What We'll Cover

• How to design a wellness event concept that stands out
• The difference between running your own event vs being hired to teach at one
• How to differentiate your events instead of copying what already exists
• How to find and collaborate with vendors, partners, and local businesses
• Building a book of business and nurturing long-term partnerships
• Creating a clear event planning and project management timeline
• Marketing strategies to successfully promote and sell tickets
• Tools for creating marketing materials and social media promotion
• How to price your event and understand budgeting
• Liability considerations, waivers, and safety planning
• Equipment logistics (sound systems, mats, microphones, event setup)
• The difference between teaching at an event vs teaching in a studio
• How to create energy and engagement during a live event
• Content creation strategies for events (video, photography, UGC)
• Ticket platforms and event tools (SweatPals, Eventbrite, Partiful)
• Scaling events from 20 people to 200+ attendees
• Common mistakes to avoid when planning wellness events

Attendees will also receive a Wellness Event Toolkit PDF including templates and resources to help plan their own events.