Name: NYFW Wilson After Hours
Start: 2026-09-10T23:30:00.000Z
End: 2026-09-11T02:00:00.000Z
Location: 594 Broadway, New York, NY 10012, USA

New York

Women’s Semifinals Watch Party + Private Shopping Experience

**Your NYFW plans** 🎾🥂

Gigi’s NYC × Dion are taking over the Wilson SoHo flagship after hours for a night of tennis, private shopping, drinks, bites, beauty + wellness experiences, and connection in the heart of SoHo.

We’ll be watching the US Open Women’s Semifinals while you shop Wilson’s latest collections with an exclusive 20% off, discover some of our favorite beauty, wellness + lifestyle brands, and meet new people over complimentary drinks and bites.

Your ticket includes:

🎾 US Open Women’s Semifinals watch party
🛍️ Private after-hours shopping with 20% off
🍸 Complementary Aperol Spritz Bar
🍴 Complimentary bites
✨ Beauty + wellness activations and partner experiences
🎁 Gifting + surprises from participating brands
🤝 The Gigi’s NYC social experience

Think US Open energy meets NYFW week in SoHo — come for the match, stay to shop, sip, socialize + discover something new.

Additional participating partners + surprises will be announced soon.

RSVP required — Applying to join Dion is mandatory to attend this event. Guests can apply here: https://dionapp.com/referrals/wilson 

Hosting our US Open Women’s Semifinals watch party and exclusive after-hours shopping experience at Wilson SoHo

A members-only social platform helping turn digital connections into memorable real-life moments.

Your tennis bracelet era — Browse, try on and shop fine jewelry at an interactive luxury styling pop-up.

Visit the Match Point SPF Station to try HAESKN Sunsticks and UV-reactive Solcheck stickers.

Sample protein smoothies and energy bites from NYC’s personalized nutrition and meal-delivery brand

Cool down with clean-label, gut-friendly ice cream made with A2 dairy.

Elevating your skincare even while you socialize! Can’t wait for you to try haruharu wonder’s Probiotics Barrier Essence, 5 Ceramide Barrier Moisturizing Cream, and Probiotics Barrier 2% NAD+ Serum Mist!

NYFW Wilson After Hours

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