🚀 New Feature Release: Tracking Links & Payment Plans
📈 Feature #1: Tracking Links
Why We Built This
Ever wondered which of your marketing partners or promotional channels are actually driving ticket sales? Or struggled to measure the ROI of your Instagram story versus your email campaign?
Tracking Links solves a critical job-to-be-done for event organizers:
"I need to know which marketing efforts are converting browsers into buyers so I can double down on what works and stop wasting time on what doesn't."
Instead of guessing where your attendees are coming from, you now have crystal-clear visibility into which promotional channels are turning clicks into 💰.
How It Works
🔍 Where to Find It
Navigate to any of your events in the Web Dashboard → Click the "Tracking Links" tab (you'll see it right next to RSVPs and Analytics)
✨ How to Create Tracking Links
Click the "+ Tracking Link" button
Give your link a memorable name (like "instagram_reel" or "email_campaign")
Customize the URL ending or let us generate one automatically
Pro tip: Use the auto-applied discount feature to create exclusive offers for specific channels (e.g., give 10% discount for all the tickets sold via the IG campaign)
Assign links to specific team members to track individual performance
📊 What You Can Track
Each tracking link gives you powerful insights:
Views: How many people clicked your link and opened the event page
Conversion Rate: What percentage of clicks became purchases
Tickets Sold: Actual sales attributed to each link
Revenue: Total amount from tickets sold via this specific link
🎯 Advanced Features
Auto-applied Discounts: Reward specific audiences with automatic discounts
Individual Assignment: See which team members' outreach is most effective
Multiple Links per Event: Create as many tracking links as you need for different campaigns
📘 Want a step-by-step guide?
Read the Help Center article on Tracking Links →
💸 Feature #2: Payment Plans
Problem we’ve heard a lot…
We heard you loud and clear. Many of you were facing a frustrating dilemma:
For Event Hosts: You wanted to offer premium experiences—yoga retreats, special workshops, exclusive events—but high ticket prices were creating friction at checkout and you were afraid to lose your audience.
For Attendees: You found amazing events you wanted to join, but paying $2,000+ all at once wasn't always feasible.
The result? Missed opportunities on both sides and lower conversion rates for premium experiences.
The Solution: Buy Now, Pay Later with Payment Plans
We've partnered with Klarna through Stripe to introduce Payment Plans — a seamless way to split large ticket payments into manageable instalments.
For Event Hosts:
Just create your paid event with price > $50
Don’t worry about the rest — we handle everything else through our Stripe + Klarna integration
Your attendees will see Klarna as a payment option at checkout
If they choose it — you get paid upfront in full (typically within 1–2 days), and Klarna handles the rest
Zero risk to you — Klarna manages all collection and handles any missed payments
For Your Attendees:
At checkout, eligible events are clearly marked with "Pay in Installments" badges
They can choose to pay in full or split into 4 payments with Klarna
Quick eligibility check
First payment made at checkout
After the successful first payment — ticket is issued immediately
Klarna takes care of the remaining payments and reminders
Real Example:
Jessica hosts a $2,000 Bali Yoga Retreat. With Payment Plans enabled:
Alex follows the link to the Bali Yoga Retreat
She sees the full price $2,000 and the option to pay it in installments — great!
Alex books immediately by paying just $500 upfront
Her remaining $1,500 is split into 3 future payments with Klarna
Jessica receives the full $2,000 on her connected Stripe account
Alex secures her spot while spreading the cost
📘 Want to see how to enable this in your next event?
Read the Help Center article on Payment Plans →
✅ Ready to grow your event sales and make checkouts more flexible?
Both Tracking Links and Payment Plans are available now in your SweatPals Dashboard.
Go ahead and try them today — and give your community the seamless experience they deserve!
💬 Have questions or need a hand getting started?
Our team is here to help — just shoot us a message at support@sweatpals.com and we’ll take care of you.
